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(Continued
from previous page) A LIFE OF LONG HOURS: If you're looking for excellence, there are sacrifices you make. When you're trying to accomplish something and you cant hire people to do the things you must do yourself--and you want to stay on a timeline--it fills up your life. I suspect guys who design racing engines are similar. It's what we live, eat, and sleep. ONES AND ZEROS VS. LITTLE FEET: Very few hi-fi designers have children. We tend to be driven people who are so focused on one thing that there isn't a lot of room in our lives to lose that focus. THE HOME-THEATER PARADOX: We can't really reproduce the experience of listening in a concert hall, but movie sound can actually be better at home. Theater owners just don't want to invest enough in a sound system to get it right. Home-theater enthusiasts seem to be willing to do that. FOR LOVE OF THE GAME: It's hard to find the right kind of people to work in a company like ours, in a business like this. It isn't about retirement benefits. I look for people who are committed to the pure love of great sound. I don't find many. AUDIO AS A BUSINESS: I hate the business side. What I do as president of Theta Digital I wish I could get somebody else to do. The business part is a grind, a necessary evil. FOR WHOM THE LINE ROLLS: After all these years, I have figured out there's a particular guy we're building products for. He's a lot like me, a lot like all the key people at Theta. He has a passion for music and for excellence. He likes a component that's intuitive in operation and interesting to look at.
THE TIES THAT BIND: E-mail and my laptop go with me everywhere. My laptop is a lightweight Notepad and I love it. I eat and sleep with it. It's my connection to the world. I hardly read paper magazines any more. NEW BUT DEJA VU: Theta creates new categories of products. That's what we do. And each time we come out with one of these new tools, I run into people who tell me, “Wow, I really wanted something like that.” And that's great. But sometimes you get the cranky guy who says, “Big deal, I thought of that two years ago.” HIS
FAVORITE CHILD: The Casablanca. What was fun about it
was that everyone talked about needing a system for music and a
system for movies. We simply designed a good, proper preamplifier
[plus processor]
PERSPECTIVE: We aren't talking a cure for cancer here. But we've tried to make people's lives a little nicer. |
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THE
GOOD, THE BAD, THE OBSOLETE: I don't enjoy buying things
and replacing them. I want Theta's products to last a long time.
A real marketing guy might think I'm a turkey, but our products
are expensive and our customers are entitled to know they won't
have to run out and spend that money again two years down the road.
We build things that can be upgraded.
